Integrated Digital Marketing Program

Sonoma Valley Visitors Bureau

The Sonoma Valley Visitors Bureau was searching for a way to increase visitors to the area, and to promote itself as a destination for wine connoisseurs and tourism. The Visitors Bureau was trying to take Sonoma Valley out of the shadow of the Napa Valley. I created an integrated digital marketing program that included rotating and fixed position ads within the KGO radio site, homepage presence, client micro-site, interactive map, E-Newsletters, on-air promos, online games, and audio featurettes. The program was so successful, that the Visitors Bureau made the same three-month buy of my program for five straight years.

Integrated Marketing

For five years the Sonoma Valley Visitors Bureau bought an integrated digital marketing program that I created that included display ads, microsites, interactive maps, e-newsletters, online games, audio featurettes, and on-air promos, for $150K each year.